Did it work? Are you impressed with their lights?
For me, I think I'll pass and go do a trail ride instead... but that's just me.
You're not understanding the simple things...take a look at all of Eddie's SEMA 2015 threads...and look at which ones have the most posts...then click on em...chances are, when you click into the thread, you'll see some ugly, weird, insane JK that you would never buy...but the point is, it gets people talking. You spent a bunch of posts talking about this company...THAT's what they are designed to do. You may not eat Mcdonalds, but I bet you know their "Im Lovin It" slogan. Advertising isn't all about the good....just getting the name out there in such a competitive marketplace is worth it...good or bad. Another relevant example...Donald Trump...he's the master in turning ANY publicity (good or bad) into $$$.