It's funny because when I talk to most people who are looking to lift their Jeep, MOST will never use them as hard or as often as they delude themselves into believing. And, that isn't so much of a problem but when push comes to shove, these people end up regretting what they chose to buy. I think with something like this will actually do what most of these people are really wanting/needing - daily driving stuff and with some weekend recreating here and there.Great video showing the benefits of this suspension for what most people would be using their JT for, hauling stuff/gear or pulling a trailer.