I decided a while back not to permanently attach branding to my Jeep. I've also never been able to commit to a tattoo, so read into that what you will.
I magnet-ized most of the stickers I run, I slap them on when necessary. Offroad club stickers, mine exploring guys, caver sticker, canyoneering forum sticker, they're all magnets now. I pick and choose as necessary.
As far as part manufacturers, they're not paying me and it's pretty obvious what parts I (will?) run if you have a keen eye and/or care.
If your Jeep looks vaguely built, then I'll assume you participate in a forum (if not many!). Conversely, I find no real need to pin myself in someones camp. To me, running a wol banner is less meaningful than active participation and posting. I'd rather run into someone who's contributed to the forum but doesn't have stickers, than someone who runs a big wol banner with 8 posts in "For Sale".
All that said, Eddie stipulation about running the wol banner on the massive Rubicon run makes good solid sense, since, if nothing else it makes the footage look great. If I were in the market for a MONSTER run through the Rubicon, I'd probably make an exception and add the banner.
