... I have to say, it just might be the only Jeep at the 2016 SEMA show that looks somewhat correct wearing a Fab Four Darth Vader mask.
This is because the bumper design is a direct copy of a much older piece that you used to see on TJ's and CJ's called - a snow-plow. LOL. One could argue a direct lineage to the 'cattle catchers' fixed to the front of steam engines as they criss-crossed the Western Territories. Either way, useless for moving snow and I expect even worse at protecting you from cows, it's a damn good thing it's so attractive or you'd be looking at the kind of error history would record as utterly destructive of brand credibility and loyalty.