If you've ever sat in on a corporate meeting full of middle management it's simple to see how these trainwrecks occur. I can't tell you how many stupid ideas I've witnessed by people I thought were sensible. They're all trying to get ahead and get noticed for their contributions. In that world it's really the only way they can move up. Mix that with the idiotic DEI warriors and viola! - marketing disaster here we come
Been there and done that.
One manager had 30 people convinced that we all were going to take the Myers-Briggs tests and let him evaluate the results critically. Why? Because he sat next to some yayhoo on a plane who was reading a book about it.
Some of these people had been there 20 years.
I said, "Well they can all do whatever they want, but I'm not doing it. I'm the same person you hired, so I kinda figured you already knew what you were doing."
Another cluster-fuck operation I worked for, I was late for a management meeting by a couple of minutes because of an emergency in my area. They said they had already started without me, and I said, "Any meeting that can start without me can finish without me, so I'm going back to fixing real problems."