Good concept but I would like it to look like a traditional wheel and tire. I can't see too many street cars (or anything) really looking good with these on (unique but not good).
Also, it doesn't have a sidewall which will mean you can't get traction on walls and stuff. You'll only be able to climb what you can directly get a tire on. It seems like it would also be subject to major rock rash. It could also be expensive to replace (I'm speculating its pricey) as you will have to get rid of the whole thing, not just the tire. How durable are they? Do they become more "squishy" over time (like a sagging lift)?
But the biggest turn off is looks for me. Otherwise, I'd rock it on a street rig.