I bought my 13 JKU about 2 months ago, I paid under $2000 for my lifetime warranty. However this wasn't the first vehicle I bought from them, and I have my vehicles serviced there regularly. I have a good relationship with the dealership. I wasn't trading in a car (no upside down equity). So there was a lot of wiggle room on price of the Jeep and cost of the warranty. Did I pay under $2000 for warranty, yes. Did I pay to much for the Jeep, don't think so. What I'm trying to say is not every purchase is the same. There are too many variables to go off what someone else has paid.
That is correct but also incorrect. The only variable on pricing for warranties is the model of wrangler we're talking about. A Rubicon unlimited for example will have a higher warranty cost than a 2 door sport. Inequity from a trade in doesn't affect "wiggle room" whatsoever... Having any amount of inequity only affects how much will be able to be financed on the loan as the banks will only finance within certain percentages of invoice based on credit. In other words the more upside down you are, the more money down the dealer will ask from you to secure financing. Having a good relationship is key to getting less of the run around and IMO definitely contributed to you getting a good deal on the warranty.
The dealership I was referring to marks up wranglers $3000-$4000 over MSRP, when I asked why I was told it was due to the amount of people that are currently upside down in their current vehicle. Being marked over MSRP allows them room to get people who are upside down approved without as much of a down payment. And since I was not trading in a car the sales manager would come down off that price fairly easy. I don't know if he was just blowing smoke or what. I saw my JKU in the certified used section and talked them down off asking price then asked about lifetime warranty and was very happy with price they quoted me. I think the good relationship with dealership had a lot to do with it.