Maybe it's just some dude re-branding Chinese Rigid Ind lights in his garage. Who knows.
This is about 90-95% of LED lights you'll see flooding the market. Because we sell KC HiLites, we get emails daily from overseas firms peddling their wares in unsolicited spam, generic email blasts. They must search out current sellers and buy an email list.
Most of the time they use photos from each other's sites. Always funny to see Brand X use a photo from Brand Y and call it their's.
Now to be fair, private labeling isn't new to the industry and in many aspects isn't an issue. Usually in private labeling a few tweaks are made that actually produce a unique product. We private label for a few stateside company's simply because we either hold the patent or we have the capability. However, when you private label but say you have personally done "countless hours of testing" or have done "extensive R&D" that's when you step into the realm of deceptive advertising because you more than likely haven't. This isn't a comment on the light source you asked about in post 1 specifically, this is a comment on aftermarket lights as an industry on it's own.