I bought mine used…but I am one of those that would never buy new…...2008 JKUR one owner w/ 70K on the odometer from a gentleman out east. The Jeep never really had seen the dirt before I purchased it, but had a considerable amount of money dumped into modifications already. Paid $22K for it a year and a half ago. I thought it was a deal I couldn't pass up. Oh by the way he was originally asking 28500 I believe. So don't be afraid to make offers, you might just get lucky.
Below is the list of mods from writeup. Are there things I would have done different? yes, however the Jeep is more than capable for my needs and the items that might get changed are worth money unlike stock crap. Will it get upgrades? yes but if you find the right Jeep, and there are many out there especially out east where most guys don't or do not have the opportunity to drag them through the rocks, you can find some excellent deals. They will get you a huge head start….and you are not paying for all the mods. Yeah you might not know as much as you would if you built it from stock, but that all comes in time anyway because if you are going to play, your going to pay.
Dual Top Group
Custom Thule tracks with Thule bars for hard top
Full Nav (RER) upgraded to 2010 unit for Ipod integration
Infinity sound system
MyGig Lock Pick with Bluetooth phone connectivity
Reverse camera integrated into MyGig
Heated front seats
Escort radar detector wire integration kit
ARB deluxe bull bar front bumper
Warn Powerplant Winch with synthetic line
PIAA Fog lights and Hella Windshield mount driving lights
AEV Pinter wheels with 35" BFG KM2 tires (have >70% tread left)
AEV Rear bumper with tire swing and aux fuel tank, PIAA rear light and antenna wiring
OME 2.5" lift With Evo Offroad King Shocks
King steering stabilizer
JKS adjustable front and rear track bars
Currie Heavy duty tie-rod and drag link (flipped for clearance)
JKS front and rear track bar brackets
Riddler front and rear diff guards
Evo Offroad axle gussets and control arm skids
RCV Ultimate CV front axles for the Dana 44 axle
Evo Offroad 44 Magnum axle shafts
Crown Brake line kit front and rear
Dual Odyssey Battery with smart isolator
Under hood light
Spod Switch panel with custom rocker switches
Tuffy underseat lock box
Evo Offroad Rear Bump Stops with King Bump Stops
EBC Rotors and Brake pads (Green stuff in rear, yellow in front)
AEV jack base
Guerrilla lug locks
AEV Snorkel with and extended differential breathers
K&N Filter
AEV CHMSL
AEV Procal (comes with Jeep)
Gas strut hood lift
CB antenna mount X 2
Plus lots of small stuff I cant remember and extra parts such as light bulbs, jeep specific tools.
Will also include the Lange hard top hoist for the garage
P.S. Knock on wood but it has been great, no issues from day one. A little patience and a lot of searching can find you very well equipped and care for rigs for half the money your going to spend buying and installing it all new.