Looks to be just in the clearcoat and did not reach the basecoat.  I would recommend like Overlander suggested.  Wet sand with 1500-2000 grit, then get some fine compound to buff out. 3M and Meguiars make some really good products.  Do not use heavy compound.  I would try that first before getting it repainted.  You would be suprised what a little wet sanding and buffing can accomplish.  I've sold refinish and paint products for over 16 years as well.