Anyone know what coating is on this grille?

[08GumbyJKU]

Went to the dealership not too long ago and they had a Fortec done jeep, and had the grille coated in something. I took pictures because I planned on doing it to mine once I got it but I can remember for the life of me what the sticker said it was. Any ideas?

 

[OverlanderJK]

Looks like some type of bed liner. Rhino liner, raptor liner, line-x, there are a ton of options but it's a bed liner for sure.

 

[wayoflife]

Definitely been bed lined with a heavy texture. Not my cup of tea but, there are lots of guys running it.

 

[Dukes_of_C.Rock]

It looks like zolatone bed liner

 

[catahoula]

Zolatone is smoother unless they changed their texture, well at back when I sold the stuff. Looks like bed liner as mentioned. I think it would hold dirt more.