Love this question - it's a chance for a Jeeper to really get involved in an important build decision.
Aluminum vs steel is a major gut check. You either know going in aluminum is right for you or you really want steel but are curious about aluminum. Aluminum offers massive weight savings, won't rust if exposed to the elements, and for lighter duty off road use may just be a perfect fit. It does cost more but for some wheelers the value is certainly there.
Steel is what we all grew up with. Our dads all ran it on their CJ's and it's an option that's been proven for decades. That's what makes aluminum vs steel a gut check. If you're going to sleep better at night knowing you've selected steel, then there's your answer. Steel normally costs less anyways. It does weight significantly more, but with that added weight comes durability. Our steel armor line is a mix of 3/16" and 1/4" thick steel - which can get you through any trail Nature lays before you.
James just built his mom the blue Rubicon you see in our install videos and covered it in our aluminum armor. Now our aluminum bumpers and skid plates are 1/4" thick, but that's their key. We know based on her driving style in Moab (you bet she wheels with the boys) and daily driving in Nebraska that aluminum will work just fine for her, be safe, and obviously keep some weight off the Jeep.