I'm obviously the outlier here, but I like it. It's a reasonably good form factor and seems to do everything a Polar, Suunto or other heart rate Monitor workout/sports what does. It's nice that it has sapphire crystal like most higher end watches and the price point isn't that unreasonable for something new in a new niche. Do I have a problem for it to solve? Other than being a good workout gizmo, not yet. But if the ballistic calculator I use on my iphone can have an app on the phone this would be fantastic for use as a hunting watch. I'm a "watch guy" so this would be the first non-mechanical item added to my collection.