Nitto's crew will have a tough act to follow.:
So before there was involvement by Nitto, Falken Tires sponsored the JKX for two years. The only problem I see with Nitto supplying their own crew may be the exact problem Falken had when they attempted to film it with their "pro" crew one year.
Falken had access to a crew of serious professional film making guys and equipment......but guys who were used to filming in fixed locations along road course racing events. Not people who are truly into offroading and are serious enthusiast, like Eddie and Cindy. The Falken 30 minute dvd that was sold after the 2010 Rocky Mountain JKX was pretty weak, only featured vehicles running Falken Wild Peaks (for obvious reasons of course), and basically did not capture the feeling of what it's like to be there. The film from the 2009 JKX is not even worth loading into a DVD player.
Being a participant of 3 JKX's, I can attest that Cindy and Eddie do a phenomenal job of putting you there on the trail when watching their films.
Each year since 2010, their editing work has gotten better, cleaner and just overall more polished without losing one bit of the sense of what it's like to be out wheeling with a group.
I'm almost certain that the Wayalife film series from all the JKX's is a serious high water mark that Nitto's own film crew is well aware of. The Wayalife films are a huge part of why the JKX's has become so successful, so well known and why so many people want to attend future events and Nitto also knows that. Everyone wants to make the video!
I am also pretty sure that the founder of the event, Mel Wade, has made it clear to Nitto what Wayalife has done for the JKX events, if Nitto's Mr. Corbett has not already figured it out on his own
Falken had their shot. Failed. I will reserve judgement of Nitto's film until it's out......